~What Cut Flower is That?~

Flowers communicate sentiments including love, friendship, appreciation, kindness, sympathy and empathy for every aspect of our lives. From the simplest posy to enormously grand displays there is no other product that can compare.

​

The authors compiled this book to support your successful career in floristry; it’s unquestionably YOUR essential guide and the perfect learning and teaching resource. A remarkable compilation of trustworthy information easily accessed to save you hours of research, money, time, and resources.

It’s the ultimate purchasing tool for planning and ordering with confidence allowing your staff and customers to identify suitable flowers and foliages and give them the best of care.

​

* The A-Z product guide describes 119 flower and 36 foliage products seasonally available in detail. There’s vital information about best practice, care in handling, identification, recognising freshness, potential problems, flower quality, maturity, temperature, cooling, hydration, maximising vase life, hygiene, and flower conditioning.

​

In this second edition, the authors have reviewed every section, adding 13 new profiles, important information about the industry, along with updating the quick guide lists and many of the photographs.