Flowers communicate sentiments including love, friendship, appreciation, kindness, sympathy and empathy for every aspect of our lives. From the simplest posy to enormously grand displays there is no other product that can compare.

 

The authors compiled this book to support your successful career in floristry; it’s unquestionably the essential guide and the perfect learning resource. It contains a remarkable compilation of trustworthy information that is easily accessed to save you hours of research, money, time, and resources.

 

Written by two industry experts and designed to educate and empower you with the knowledge you require to be successful.

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The A-Z product guide describes 119 flower and 36 foliage products seasonally available in detail. There’s vital information about best practice care in handling, identification, recognising freshness, potential problems, quality, maturity, temperature, cooling, hydration, maximising vase life, hygiene, and flower conditioning. It’s the ultimate purchasing tool for planning and ordering with confidence allowing your staff and customers to identify suitable flowers and foliages and give them the best of care.

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We have seized the opportunity in this new edition to review every section, adding 13 new profiles, important information about the industry, along with updating the quick guide lists and  many of the photographs.