top of page


~What People Say?~

The Essential Care and Handling Guide
Cut Flower Professionals

Feedback on Edition One has been resolutely positive!

Narelle Phillips
Floristry Teacher, Canberra Institute of Technology

What Cut Flower is That? is a useful, informative resource for floristry students, either in formal training or in self-directed learning. It is absolutely packed full with clear, colour images which is the first step in easy identification. The manual follows through with concise facts covering origin, conditioning, care and storage, vase life and design use. The exhaustive collection of profiles, as well as supplementary information like a seasonal guide, Australian native materials and biosecurity make it an obvious "go-to" manual, which we ensure students have on hand from day one of their course.

Ron van der Ploeg
FloraCulture International Magazine, The Netherlands

Provides vital data as the ultimate educational guide for florists, students and flower lovers from all over the world.

Greg Lamont
Horticultural Consultant

It really is an excellent publication - probably the most comprehensive, down to earth, readable reference on cut flowers and foliage.  I can't begin to wonder how much time and effort has gone into this.


I think I have the honour of receiving one of the first hard copy books! What an amazing book! My apprentice has found it invaluable! Anyone who wants to be, is a florist or studying to be a florist, this is the ultimate!!!

Jane K.

This is the best book I’ve ever had – it got me through my Certificate ll and lll course assignments and had everything I needed in it!!


I just wanted to let you know that your beautiful book arrived last week and I'm delighted with it! So beautifully presented!  And providing such a wealth of valuable information! I will be using this as a reference for many years to come.

bottom of page