ABOUT
~What Cut Flower is That?~
Edition Two
Lead authors Delwyn Thomas and Bettina Gollnow have self-published this beautiful second edition and it is proudly printed in Australia. Edition one completely sold out. We have just received delivery of our 3rd print run so we can continue to supply all our valuable customers.
Glowing compliments and reviews received from across the cut flower industry, especially from growers, teachers, students, and shop owners inspired us to revise and update the first edition of What Cut Flower is That? to ensure this essential reference manual continues to be available.
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This is a floristry textbook and teaching resource for all of industry, especially students, florists and growers new to the cut flower business.
The Australian flower industry is quite unique in the range and variety of flowers available, especially for the amazing Australian native flowers and foliages and their South African relatives which are grown in Australia and marketed to local and overseas buyers.
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Fresh cut flowers are a perishable purchase - correct care and management are critical to success.
What Cut Flower is That? Edition Two features 119 flower and 36 foliage profiles.
Each profile provides a full page packed with essential information:
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common and botanical names
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one or several full colour photos for easy identification
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seasonal availability
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vase life
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stem length
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typical bunch size
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colour range
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buying tips
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​individual care and handling tips
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which floral preservatives to use
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ethylene sensitivity
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holding temperature
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design uses in floristry
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special advice
Each product is illustrated with one or several beautiful colour photographs to aid recognition.
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Use the handy flower and foliage seasonal availability charts to identify complementary products according to seasonality or colour. These are available to purchase as separate downloads to print for your shop, classroom or packing shed wall or bench top.
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Follow our best practice guidelines and techniques to maximise cut flower quality and optimise vase life.
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The authors unravel issues with the potential to reduce flower quality and vase life: air embolisms, stem blockages, ethylene damage, geotropism, leaf blackening, uneven stem lengths, grey mould and issues associated with imported flowers and use of floral foam.
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Orchids, Roses, annuals, perennials, tropicals, Australian native wildflowers and their South African relatives all have different care and handling requirements - this teaching resource explains these clearly.
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Other sections cover protected Australian native flowers and environmental weeds and how they impact the environment.
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Available in printed and digital format, this IS the essential guide to success to support your journey as a grower, student florist, design florist, event florist, retail florist, floral artist, marketer or teacher of floristry cut flower products.
The Essential Care and Handling Guide
for
Cut Flower Professionals