top of page


~What Cut Flower is That?~
Edition Two

The lead authors are self-publishing this beautiful new edition and it has been printed in Australia. Edition one completely sold out.



The glowing compliments and reviews received from across the industry, especially from growers, teachers, students, and shop owners were our inspiration to ensure this manual continues to be available.   ​ 

The Australian flower industry is quite unlike other industries and fresh cut flowers are among the most perishable products purchased.


What Cut Flower is That? Edition Two has been fully revised. It explains in detail, best practice guidelines and techniques to maximise product quality. Tips on how to achieve expected vase life is discussed, including recommended holding temperatures, cooling, hydration, hygiene, care in handling, conditioning, use of floral foam and advice to customers. 


The authors unravel the mysteries of issues with the potential to reduce flower quality and vase life: air embolisms, stem blockages, ethylene, geotropism, leaf blackening, uneven stem lengths, grey mould and issues associated with imported flowers.

  • individual care and handling tips

  • which floral preservatives to use

  • ethylene sensitivity

  • storage temperature

  • design uses in floristry 

  • special advice.

Each product is illustrated with one or several beautiful colour photographs to aid recognition.

Each full-page entry comprehensively lists:

  • common and botanical names

  • seasonal availability

  • vase life

  • stem length

  • typical bunch size

  • colour range

  • buying tips

Bracteantha, Helichrysum, Everlasting daisy, Straw flower, Paper daisy
Leucospermum, Pincushions, Fire wheels

Orchids and tropical species have specific storage needs and these are explained in detail. 


Handy ‘read at a glance’ charts provide information not previously available in this format for the Australian floral industry. Use them to readily identify complementary products according to season of availability or colour. These charts are available as separate downloads to be printed.

Chapters include a section on environmental weeds and how they impact the environment while another explains about protected native plant/flower species.

This book is designed to be kept on the desk or work bench for easy access to the A to Z of 119 cut flower and 36 foliage profiles for staff education and to share with their customers.


We trust you will continue to refer to it for years to come!!


The Essential Care and Handling Guide
Cut Flower Professionals

bottom of page